ABOUT FUGU

We’re fast entering an era of corporate journalism (B2C) and content marketing (B2B). From this moment onwards, brands must offer their consumers credible, high-quality content that’s both informative and entertaining. Most of all, the focus must be on informing rather than simply selling products and services.

FUGU is here to support companies when it comes to finding their place in this new marketing environment, which is based more on human values (such as authenticity, emotion, and listening) than commercial gain.

A company with a content site has an undeniable competitive advantage and this will help their brand to gain credibility and build support.

FUGU can provide you with the expertise you need for content creation (texts, computer graphics, videos) and help you to set up your distribution channels (blogs, webzines, newsletters, social media, magazines).

FUGU is the perfect company for providing you with authentic content that’s inspired by your values, which your customers and communities will love and share.

ABOUT ISABELLE

Belonging to a family of entrepreneurs, I grew up surrounded by my family business and went on to work as an HR manager for SMEs.

I’ve always had a passion for writing and suddenly found I had the opportunity to become a company journalist. I began working as an editor and content manager for Mouvement Desjardins, producing their paper-based magazine as well as the online edition. This lasted for 10 years, during which time I worked on publications for Desjardins’ members, clients, and general audiences.

In search of continuing career development, I soon realized that my colleagues and I were among the few professionals in Quebec with considerable experience in corporate journalism and content marketing.

As an entrepreneur at heart and convinced of the added value a content site brings to brands, I decided to leave my job and launched FUGU, one of the first content agencies in Quebec.

I’m delighted to be able to use my expertise and knowledge, together with the expertise and knowledge of my colleagues, to help companies grow and develop.

Isabelle